Bars to Bibendum
WHAT an odd day yesterday turned out to be. I had a good lunch at her Majesty’s pleasure in a restaurant behind bars (which ironically turned out not to have one) followed by black tie dinner and dance in Europe’s largest ballroom. For the latter, I was guest of Dan Coward, not only the alleged great nephew of Noel Coward, but marketing man behind uber-indie, Bibendum Wines (see his blog). The occasion: the 26th annual IWC (International Wine Challenge) awards, apparently broadcast to 389million worldwide. Alas, amidst an almost bruising amount of clapping, Bibendum proved to be a bridesmaid when it came to official recognition. But stakes were high. For example, turning the judges heads for the Corporate Social Responsibility category, the Co-op had built an actual school...
Labels: Wine

<< Home